WHY SOME ARTISTS DON`T SUCCEED VOLUME 1.

IN LIFE THERE ARE RULES AND PRINCIPLES GUIDING STUFFS THAT WE DO AND THE MUSIC BUSINESS IS NOT IN ISOLATION BUT OVER TIME WE`VE SEEN COUNTLESS OF BORN STARS UNDERMINE THE POWERS OF THESE PRINCIPLES AND INVARIABLY PAY THE PRICE.WE AT BABAJAMZ WISHES THAT THIS ARTICLE BE AN EYE OPENER TO HELP YOU ATTAIN THAT DESIRED HEIGHT IN THE BUSINESS.

1. EXCEPTIONAL AND UNIQUENESS: Many artists are trying to be the next ‘DAVIDO’ instead of creating a sound and look all EXCEPTIONAL and unique. Even though they may be incredibly talented, nothing about them distinguishes them from the artists they hear on the radio or the multitude of similar artists seeking for attention. Successful artists know that the best way to stand out from the crowd is to be unique in as many ways as possible, and they work hard at it. They also know how to build a brand around their uniqueness.
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2. LACK OF SOLID FOUNDATIONS: Many artists don’t build a solid foundation so their success is limited and fleeting. It also means that when opportunities arise (e.g. a YouTube video goes viral), they are not in a position to take advantage of them. Successful artists prepare for and put themselves in the way of opportunity

1. LACK OF RELATIONSHIP BUILDING SkILLS: Many artists do not take the time to build relationships both in the industry and with their fans. Successful artists do both, and they know how to keep and continuously deepen those relationships.

1. INEFFECTIVENESS: Many artists think they are doing the right things, but for some reason they are not hitting the mark. Some of the reasons for this are that they are not doing enough, are doing the wrong things, are doing things wrongly, are missing some of the pieces or do things in the wrong order. Also included in this list are the artists who do things for the wrong reasons. Many just throw everything against the wall to see what sticks. Successful artists know what to do, how to do it, when to do it, where to do it, and how to get the most from it. They plan their business out in detail, and then follow their plan religiously.

1. SYNERGY: Many artists try to do everything themselves. This may be because they want to retain complete control, or it may be because they don’t know how to put a strong team together. Often no one wants to work with them because they don’t have anything happening. Successful artists know how to make themselves attractive to key team members. They know how to assemble a powerful team and keep them engaged.

1. COMFORT ZONE : Many artists think they are talented enough to cut through the clutter and stand out among the millions of other artists competing for the same fans. Successful artists work tirelessly at their crafts and strive to be the absolute best songwriters, performers, musicians etc. They are always looking for ways to improve, both individually and as a group.

1. PERSEVERANCE: Many artists quit too soon. Maybe they have had some success and so they stop doing the things that got them there. Many just get tired of wasting time, money and effort, when all the while they have started creating the kind of buzz that can lead to much bigger and better things. Successful artists refuse to give in. They are determined to figure the puzzle out. They measure the results of their efforts so they see and work to capitalize on even the smallest amounts of progress.