ARTISTS:HOW BEST TO PROMOTE YOUR SONGS FOR FREE.

1. Website

This should always be priority #1 (and I`m not just saying that to toot my own horns). An official website where fans can have access to your latest update and new release gives your fans a place online where they know they can find you, no matter which social networks come and go.

2. Streaming Music

Essentially a requirement with the slow death of album sales, getting your music on streaming music platforms such as Spotify, Apple Music, Tidal, YouTube Red, etc. is the best way to make sure your fans can hear your music when they want to. You’ll get some royalties from this, but ideally the real money comes when your fans see you on tour, buy your merch, etc.

3. Instagram

Owned by Facebook, Instagram is the standard for easy photo sharing. Instagram is a great way for you to spice up your content on Facebook and Twitter with photos and videos by posting your photos to all 3 channels at once. Instagram also has other apps such as Boomerang, Layout and Hyperlapse that allow you to create unique and inventive content out of your every-day photos / videos

4. Twitter

Around for almost as long as Facebook, but still trying to truly find its way in the world of social networking, Twitter is a jack of all trades for news in real time. Depending on what kind of news your fans want, Twitter could be a great way to post set lists in real time, thoughts and rants contributing to relevant trending topics around the world using hashtags, question and answer sessions with fans, and more.

5. Facebook

Not much needs to be said here other than it’s by far the biggest social network, and often seen as the standard for where you should be online. However, Facebook’s algorithm used to determine which content will be seen by fans has been detrimental to the effectiveness of the platform (the average visibility of a post to your page is likely between 5 – 10% of your total fan base). You do have the option to pay for your posts to be seen by more fans, but keep this all in mind as you determine which platforms to spend the majority of your time

6. YouTube

Speaking of YouTube, this .is a great way to amplify your music. It is, to this day, still the #1 streaming music service on the internet. Not only is it a great opportunity for new fans to find you, but it’s also one of the easiest ways for fans to share your music on other social networks, leading to a greatly expanded reach beyond your core fan base.

7. Blog(THIS CAN NOT BE

 OVEREMPHASIZED)

Speaking of all things going on with you and your band, a blog is a great way to offer a regular, longer-form glimpse into your world. Recording / touring diaries, lyrics, album reviews, personal entries about what makes you feel joy, anger, sadness, etc. For fans interested in connecting with you, or learning more about the creative process behind their favorite music, a blog is a great resource to own

No not your own blog, but other people’s blogs just like this one,babajamz.blogspot.com can be another great opportunity to reach new fans. Seeking opportunities for music reviews, interviews, guest blogging, etc. is a good start. Take a look at blogs that are featuring other similar artists (ideally your artists that match your size first – don’t go reaching out to big blogs to review your first-ever single because you have a similar sound.

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